Knowledge Base


How to Find Your Niche? A guide to niching down for creators!

Last reviewed: 01/07/22

Why is finding your niche important?

It can be daunting to find your niche when starting your career as a content creator. You might think that covering a lot of ground with a long list of content pillars will enable you to reach a larger audience.

However, if you try to appeal to a broad audience, you risk confusing your viewers, who will lose interest in your content. Plus, it would take longer to establish credibility as a creator making your audience question your ongoing value.

What does ‘Niche’ mean?

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