Knowledge Base
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Content
How to Choose a Website Theme
What Is a Website Theme? A website theme is essentially a foundation for a site’s complete design. It manages the …
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SEO Fundamentals
How To Increase The Domain Authority of your Blog
What is Domain Authority? Domain Authority is a metric that assesses the ranking potential of a website based on various …
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SEO
Keywords Best Practices: How to Conduct Keyword Research to Rank Higher
What Is a Keyword(s)? Keyword research is the process of identifying and analyzing search phrases that people enter into search …
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Instagram
The Complete Guide to Instagram SEO
To reach more people on Instagram, it’s smart to refresh your SEO knowledge. A solid Instagram SEO approach will make …
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SEO Fundamentals
Finding The Best Keywords
What is a Keyword(s)? In order to match your content to a user’s search query on Search Engine Results Pages …
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SEO Fundamentals
How to Use Headings
What is a Heading? Headings are the title/subtitles you use on your blog posts and pages to give structure to …
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SEO Fundamentals
How to Optimize Your Images for SEO
What is Image Search Engine Optimization (SEO)? When we are referring to a group of tactics to improve your image …
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SEO Fundamentals
How to Use your URL Structure for SEO
What is a Slug? A slug is the part of a URL added to your domain name that identifies a …
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Content
Search Engine Optimisation Review: How to?
What is a Search Engine Optimisation Review? Search Engine Optimisation can often feel like a secret love language that only …
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Intermediate SEO
Taxonomies: Tags and Categories Strategy
What are taxonomies? The most common WordPress taxonomies are Categories and Tags. Both are a great way to make your …
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Site Speed
Site Speed Best Practices
What Is It? Site speed refers to the time your page takes to fully load for your user. Some of …
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SEO Fundamentals
Internal Linking Best Practices
What is an internal link? An internal link is every time you link to another place (e.g. a page or …
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SEO Fundamentals
SEO on-page Best Practices with Yoast SEO
What is SEO? Search Engine Optimization (SEO) refers to all the practices to make your site stand out on search …
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Content for Growth and Engagement
Content Republishing Guide for Influencers
What is content republishing? It’s important to find ways to increase your publishing cadence, whilst not burning yourself out. Republishing …
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SEO Fundamentals
How to Create Long-Form Content
What is long-form content? Long-format content is practically what it says on the tin: content that is long. This can …
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