Knowledge Base


Keywords Best Practices: How to Conduct Keyword Research to Rank Higher

Last reviewed: 22/03/23

What Is a Keyword(s)?

Keyword research is the process of identifying and analyzing search phrases that people enter into search engines, usually to improve SEO or marketing efforts. Keyword research can provide valuable insights into target queries, including their popularity, level of difficulty to rank for, and other relevant information. By conducting keyword research, you can uncover valuable information to help inform your SEO and marketing strategies.

Why Keywords Are Important.

Keyword research is an essential tool for identifying the most effective keywords to target. Armed with this information, you can tailor both your marketing plan and content strategy to better meet the needs of your audience.

As people conduct research online, they typically use keywords to find the information they need. Therefore, by optimizing your content to appear in front of your target audience during their searches, you can increase traffic to your website. It’s crucial to focus on the searches that matter most to your audience.

Additionally, following the inbound marketing approach, it’s essential to design content around the topics that your audience wants to learn about, rather than simply focusing on what you want to tell them.

Benefits of Conducting Keyword Research

Market Research Trends

Effective keyword research can help you stay informed about current marketing trends and identify the most relevant topics and search terms being used by your target audience. Armed with this information, you can tailor your content and marketing efforts to better meet their needs and preferences.

Traffic Increase

By carefully choosing keywords that accurately reflect the topics and themes covered in your content; you increase the likelihood that your pages are displayed prominently in search engine results pages. This makes it easier for potential visitors to find your site. In short, effective keyword selection is a key factor in building a successful online presence and attracting a larger audience to your website.

Getting new clients

If your company provides valuable information that other business professionals need, you can use effective keyword research to satisfy their needs and guide them through the buyer’s journey, from the initial awareness stage all the way through to the point of purchase.

By carefully analyzing keywords for their popularity, search traffic, and intent, you can identify the most pressing questions and concerns of your target audience and create content that addresses their needs directly.

By providing insightful and relevant information, you can establish your brand as a trusted authority in your industry and nurture prospects towards making a purchase.

Keyword Best Practices

When conducting keyword research, there are 3 crucial components to consider:

1. Relevance: The relevance of your content is a crucial factor in how Google ranks your material in search engine results in pages. In this context, search intent plays a crucial role. If your content successfully satisfies the needs and intent of searchers, it’s more likely to rank highly for the targeted keyword.

2. Authority: Establishing your website as an authoritative source of information is critical to earning higher rankings in Google’s search engine results pages. Creating and promoting high-quality, informative content that showcases your expertise in the field is crucial because Google values authoritative sources.

This way, you can increase the chances of your content being recognized as authoritative and rank higher in search results. Creating high-quality content is crucial for ranking well on Google; but it may not be enough to compete with authoritative sites like Forbes or The Mayo Clinic. You may need to consider targeting less competitive keywords or building your authority over time.

3. Quantity: Ranking on the first page of search engine results for a particular keyword is a significant accomplishment, but it doesn’t guarantee that people will actually visit your website. It’s similar to opening a business in a deserted location where no one is passing by.

Marketers use MSV (monthly search volume) to measure the volume of a keyword. MSV indicates the total number of times that keyword is searched every month across all audiences. Analyzing MSV (Monthly Search Volume) can help you understand the potential impact and reach of a keyword. This information can then be used to refine your keyword strategy.

Here are some steps to help you conduct effective keyword research:

  • Identify your audience: You need to understand who your target audience is and what kind of words or phrases they would use when searching for your product or service.
  • Brainstorm keywords: Start with a list of words and phrases that come to mind when you think of your business. Think of synonyms and related terms that people might use.
  • Use keyword research tools: Use online keyword research tools such as Google Keyword Planner, SEMrush, Ahrefs, or Moz to generate a list of relevant keywords and phrases that people are searching for.
  • Analyze search volume and competition: Look for keywords that have a high search volume. This means they are frequently searched for, but low competition, meaning there aren’t many other websites targeting those keywords.
  • Refine your list: Refine your list of keywords based on your research, focusing on those with high search volume, low competition, and relevance to your business.
  • Organize your keywords: Organize your keywords into groups or themes to make it easier to create content that targets specific groups of keywords.
  • Monitor and update your keywords: Keep track of how your website ranks for your chosen keywords, and make updates as needed based on changes in search volume or competition.

How to Use Keywords for Higher SEO Ranking?

Here are some tips on how to use keywords for SEO:

  • Conduct keyword research: Use keyword research tools to identify relevant keywords that your target audience is searching for.
  • Focus on long-tail keywords: Long-tail keywords are more specific and less competitive, so it’s easier to rank for them. Incorporate long-tail keywords naturally into your content.
  • Use keywords in your website structure: Use keywords in your website structure, including in your URL, page titles, headings, subheadings, and meta descriptions.
  • Optimize your content: Optimize your content for keywords by including them naturally in your body copy, images, and videos.
  • Use internal linking: Use internal linking to link to other pages on your website that are related to your target keywords.
  • Monitor and adjust: Monitor your keyword rankings regularly and make adjustments as needed based on changes in search volume, competition, and performance.
  • Avoid keyword stuffing: Don’t overuse keywords or engage in keyword stuffing, which can result in penalties from search engines.

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