Knowledge Base


Holiday Planning & Promotion Schedule

This is not a rehearsal: It is officially the most wonderful time of year – to start your holiday planning …
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How to Plan Holiday Content

What is the Holiday Period? The holiday period consists of the latter end of fall and the Q4 period. This …
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Nordstrom Anniversary Sale Tactics

What is the Nordstrom Anniversary Sale? The Nordstrom Anniversary Sale (NSale) is an online sale event that occurs every year …
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The Ultimate Quiz Guide!

What is a Quiz? By using personas to guide your content marketing strategy, you can make more specific recommendations to …
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The Best Quiz Tools to Power Interactivity

What are Quiz Tools? Quizzes are a great way to impart knowledge to your audience and gamify your content. Quiz …
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The Buyer Persona: How to create yours?

What is a buyer persona? A buyer persona is a model of the target consumer/audience for your product/content. By filtering …
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Call to Action: The Mechanics of a CTA

What is a Call to action? A call to action (or a CTA for short) is a (preferably concise) string …
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How to Plan Commercial Content

What is commercial content planning? When reviewing your content calendar it’s essential to factor in a regular cadence of content …
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