Knowledge Base


The Buyer Persona: How to create yours?

Last reviewed: 03/03/22

What is a buyer persona?

A buyer persona is a model of the target consumer/audience for your product/content. By filtering down into lifestyle specifics (such as demographic details, behaviours, goals, pain points, and buying patterns) it will be easier as a content creator to think of your audience as real people. Through doing this, you will have more direction of when, how and why you should communicate with your audience in order to convert them.

Why are buyer personas important?

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