Knowledge Base


How to Plan Commercial Content

Last reviewed: 03/03/21

What is commercial content planning?

When reviewing your content calendar it’s essential to factor in a regular cadence of content designed to be commercial. Quite often commercial content is misunderstood to be any content to which has product recommendations within.

For influencers, this could be in the form of affiliate widgets, or links to products manually added in articles – this isn’t necessarily the case. When referring to commercial content, we’re referring to content to which sole purpose is to list products. There might be a value within the copy – in fact, we suggest you should strive to add value everywhere, but you aren’t there to teach. Instead, you’re there to suggest what your audience should buy.

Why is commercial content important?

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