Knowledge Base


Call to Action: The Mechanics of a CTA

Last reviewed: 01/03/21

What is a Call to action?

A call to action (or a CTA for short) is a (preferably concise) string of words designed to encourage the desired action from a user. CTA’s are a vital component of your strategy, from Instagram captions to Email Marketing action buttons, to selling your products….you’ll need to be able to craft one of these in a heartbeat.

Why is Call To Action important?

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