Knowledge Base


How to Choose a Website Theme

Last reviewed: 08/05/23

What Is a Website Theme?

A website theme is essentially a foundation for a site’s complete design. It manages the front-end design and determines the overall look, feel, and style of your website, including things like the color scheme, layout, and other style elements. In essence, your website theme is a direct representation of your brand, and it plays a significant role in shaping your users’ experience. Without a compelling website theme, even the best content won’t be able to hold visitors’ attention for long.

Why Is It Important?

For any website to achieve its primary objective of attracting and maintaining visitor interest, it must have an attractive look and style. A website theme plays a crucial role in determining the design of your site, which includes various elements such as the type and size of the fonts on the webpage, the color schemes and the overall aesthetics of the site.
Even if your website has exceptional content, it won’t amount to much if it fails to capture visitors’ attention and hold their interests. This is why getting the theme right is so important. A website theme that is attractive and engaging can help to create a seamless and enjoyable user experience, which ultimately translates into higher engagement rates, lower bounce rates and increased brand recognition.

Website Theme’s Best Practices

Points to consider when choosing Website Theme:

1. Choose a theme with a design layout that supports your goal

The design layout should help users find the information they need as quickly as possible, while highlighting relevant information about your business. Keep it simple and straightforward, especially when it comes to plugins for functionality. Consider the main purpose of your website and where you want to direct users. For example, if you want to direct users to your blog posts, don’t complicate their journey.

2. Ensure that the theme is easy to customize and make changes to.
Some themes offer more customization options than others, so you’ll want to choose a theme that lets you customize the aspects of your site that you want to change. Generally, you’ll have control over the theme color scheme, font choice, layout, custom logo, widgets and more.

3. Do you like how it looks on all devices and screen sizes?

While most themes will have a responsive mobile design that adjusts the layout based on different screen sizes and devices, it doesn’t mean the theme does responsive design well. Preview your theme in all screen sizes, adjust your browser window, and see how the theme adjusts. Test the theme in different browsers to ensure it works correctly across all browsers.

4. Is the theme updated frequently?

Beyond overall design, it’s essential to ensure that your website theme loads fast and is updated regularly. The size of your theme has a massive impact on your speed and performance. You can run a website speed test on the demo URL to check. You are looking for a theme that was updated within the last six months and has an updated version history.

5. Is it compatible with the plugins you need?

This is a question for your chosen theme providers. Ensure that their themes have been optimized for SEO, as this will help your website rank higher on search engine results pages (SERPs).

6. Don’t forget to check for ratings and reviews!
A solid indicator of a theme’s quality is ratings and reviews provided by its users. A quick search might save you heartache in the long run. Take the time to read the reviews and see what other users have to say about the theme.

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