What is the Instagram Subscription Feature?
There has been a lot of chatter around the introduction of Instagram Subscriptions. Since social media came into existence, influencers and content creators have used it to make a living for themselves and gain popularity. As a result, social media sites – like Instagram – have also been experimenting with ways to help influencers monetize their accounts through brand partnerships.
Instagram introduced its Subscriptions Feature in late January 2022 to a handful of influencers and content creators. Within a few months, the platform made this feature available to more creators – allowing followers to subscribe easily to their favourite content creator.
With this IG Subscriptions feature, followers can subscribe to 3 different types of content:
- Going Live for Subscribers Only
- Posting Stories for Subscribers Only – will be marked with a purple ring so subscribers can know that these were published solely for them
- Subscriber Badges – subscribers will get a purple badge so they can stand out in creators’ DMs and comments.
This IG feature presents some opportunities you should start taking advantage of.
Should you try out Instagram Subscriptions?
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Also Read: The Complete Guide to Instagram SEO
