What Is AI?
AI, or artificial intelligence, is the demonstration of intelligence by machines rather than humans. It has become a staple in digital strategy, with a wide range of applications across various industries.
One way that AI can be used is as a community engagement tool. By automating community messaging, AI can help businesses and organizations more efficiently interact with their audience. For example, chatbots powered by AI can provide customers with instant support, while social media platforms can use AI to analyze and respond to user comments and messages.
The Importance of AI to Community Management
Managing a community at scale can be a daunting task, especially for businesses that have limited resources. You may find it challenging to dedicate enough time and energy to community management, which can hinder your ability to effectively engage with your audience.
However, it’s important to remember that community management is essential for fostering a monetizing audience. By building strong relationships with your audience, you can create a loyal customer base and increase your revenue potential.
To improve your community management, consider providing more easily accessible call-to-actions (CTAs) beyond just a “link in bio” option. This will help you better direct your audience towards specific actions, such as making a purchase or signing up for a newsletter.
Why Should You Consider Using AI for Community Management?
If you find yourself struggling to maintain engagement with your audience due to a lack of time, AI can be a useful tool for community engagement. Additionally, if you repeatedly receive the same questions via DMs or comments, AI can help automate the process and provide quick, consistent responses.
When speed is essential to monetization, AI can help you provide universal information quickly to potential customers. If you are selling a product and want to push users towards a sales funnel, AI can provide automated responses and guide them towards a purchase.
If you’re running a campaign or competition, AI can help manage entries and provide automated responses to participants.
Top AI Tools Recommendations
If you’re looking for a suite of Instagram DM automation tools to help scale your organic engagement and follower growth, InstaChamp is a great option. For just $9.95 per month, you’ll have access to a range of tools including Story Mention, Q&A keywords, and DM autoresponder tools.
One of the biggest advantages of InstaChamp is that it is 100% Instagram-approved, meaning that it won’t go against Instagram’s terms of service and risk getting your account banned. This is unlike many other software developers who have created bots for Instagram that cheat the system and don’t last long on the platform.
With InstaChamp, you’ll be able to scale messaging beyond anything Instagram has seen to date, and the $9.95 per month package includes 500 MobileMonkey branding-free sends and 1,000 contacts.
If you’re looking for other suggested tools for community engagement, ManyChat is another great option. It provides chatbot building tools for Facebook Messenger and has been used by businesses of all sizes to automate their customer support and engagement.
Best Practices For AI Integration
When integrating AI into your community engagement strategy, there are a few best practices to keep in mind:
1. Costing
Choose a tool that will overall reduce your communication costs. Understand the principal reasoning behind the AI adoption to keep costs down overall. Some tools, such as Instachamp, charge per contact, while others charge by message or channel.
2. Messaging
Ensure that your automated messages feel human-like and personal, and are in your natural tone. Experiment with humor and boldness, depending on your campaign goals. Provide only one action to limit the need for a manual response. If possible, funnel users to outside platforms to continue engagement. A/B test different syntax, CTA placement, and post types to organically obtain a higher response before using AI.
3. Campaigns
Keep your copy simple and bold, and make desired actions short and sweet. Use commenting autoresponder tools as part of Instagram ad campaigns to boost organic reach and encourage conversions. Use story mentions responders to automatically DM anyone who mentions you, and consider how this DM could encourage them to become a brand champion at their own pace. Use autoresponders to create new creative CTAs beyond just “link in bio”, and make sure the keyword needed to trigger the flow is aligned with your brand identity keywords.
4. Lead Generation
To effectively generate leads, it’s important to have a principal cross-channel funnel set up for your ongoing sales. This could involve offering a lead magnet or other basic lead generation deliverable to entice users to sign up for your subscription list. From there, you can develop a welcome flow of emails designed to nurture your audience and encourage them to make a purchase.
Reference this funnel and your lead magnet via a series content strategy over time to continue pushing users into your sales funnel. By providing consistent and valuable content, you can keep your audience engaged and interested in your brand, ultimately leading to increased conversions and revenue.
5. Reach Boosting
Boosting reach on social media can be achieved through various tactics. Here are a few:
- Commenting Auto-Responder:
Using a commenting auto-responder on posts can help boost reach when your audience comments on a specific keyword. This can be used as part of a campaign where you provide further information or opportunity as an incentive to comment. Immediate engagement will increase, which in turn boosts the reach of that post. - Instagram Story Mentions:
Use Instagram Story mentions to boost the reach of your profile. Create a user-generated content (UGC) campaign with an auto-DM element to encourage greater likelihood of repeat action. This will also help to amplify the reach of your brand, as users will share your content with their own followers. - Tie Responding to Most Shared Content:
Tie responding with your most shared content type to snowball engagement from the moment you publish. This means that you should pay close attention to the type of content that generates the most engagement and shares, and make sure that you respond promptly to those interactions. By doing so, you’ll be able to build momentum and boost the reach of your content even further.
