Knowledge Base
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SEO Fundamentals
How To Increase The Domain Authority of your Blog
What is Domain Authority? Domain Authority is a metric that assesses the ranking potential of a website based on various …
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SEO Fundamentals
Finding The Best Keywords
What is a Keyword(s)? In order to match your content to a user’s search query on Search Engine Results Pages …
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SEO Fundamentals
How to Use Headings
What is a Heading? Headings are the title/subtitles you use on your blog posts and pages to give structure to …
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SEO Fundamentals
How to Optimize Your Images for SEO
What is Image Search Engine Optimization (SEO)? When we are referring to a group of tactics to improve your image …
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SEO Fundamentals
How to Use your URL Structure for SEO
What is a Slug? A slug is the part of a URL added to your domain name that identifies a …
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SEO Fundamentals
Internal Linking Best Practices
What is an internal link? An internal link is every time you link to another place (e.g. a page or …
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SEO Fundamentals
SEO on-page Best Practices with Yoast SEO
What is SEO? Search Engine Optimization (SEO) refers to all the practices to make your site stand out on search …
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SEO Fundamentals
How to Create Long-Form Content
What is long-form content? Long-format content is practically what it says on the tin: content that is long. This can …
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