Knowledge Base


How to do an Email A/B Testing?

What is email A/B testing?

Email A/B testing is an email user research test showing two variants of the same email campaign to different subscribers to know which one drives more conversions.

Some email providers as Mailchimp, Active Campaign and ConvertKit feature built-in tools for A/B testing to make the process easier for you.

Why is email A/B testing important?

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