What is a Keyword(s)?
In order to match your content to a user’s search query on Search Engine Results Pages (also known as “SERPs”), your content should contain keywords that summarize your post whilst aligning to your vision and mission.
Nowadays keywords are important not only for search engines, such as Google and Yahoo but also for Pinterest and now Instagram.
A keyword could be a single word or a phrase (key-phrase) like “what to wear to a wedding”, which would be a long-tail keyword.
Why are keywords important?
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