Why Building an Email Subscriber List is Important
Many influencers think that because they’re active on social media that they don’t need to build an email subscriber list. This is a huge missed opportunity in the goal of growing an engaged audience.
Instagram may boast over 1 billion active users but did you know that the total number of worldwide email accounts was 3.9 billion in 2019 and is set to grow to 4.48 billion in 2024 (Statista).
Of course, it’s not all about the reach but engagement also. Organic engagement on Instagram is approx 1.22%. Whereas, open rates and click-through rates are on average 15 – 30% and 3% respectively (Statista and Campaign Monitor).
Benefits of Building a Strong Email Subscriber List
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